KenTrade announces plans to simplify trade procedures for avocado, fish

Speaking to a Nigerian delegation who visited KenTrade head offices in Nairobi on a benchmarking exercise, KenTrade Director, Trade Facilitation David Ngarama said, the move is aimed at reducing the time and cost of trade for the two commodities.

Kenya mainly imports frozen tilapia, frozen mackerels, sardines, prawns and salmon among others while the country exports frozen Nile perch, tuna, octopus, whole tilapia and lobsters notably to the European  Union.

Avocado on the other hand has been a major contributor to the earnings in the horticulture sector.

Last year, Kenya topped Africa’s avocado exports and was among the world’s top 10 producers. Avocado farmers earned Ksh 14.48 billion between January to November 2021.

KenTrade is in partnership with GIZ in this simplification exercise.

Other stakeholders involved in the exercise include KEPHIS, Horticultural Crops Directorate (HCD),  Directorate Public Health, Port Health Services, Department of Veterinary Services (DVS), Kenya  Fisheries Services, County Directorate of Fisheries, State Department of Trade (NTFC) Kenya Fish  Processors and Exporters Association (AFIPEK), Avocado Society of Kenya, Avocado Exporters  Association of Kenya.

KenTrade has been able to map out procedures for ninety-five (95) commodities, which include all procedures of export, import and transit on the trade information portal, dubbed InfoTradeKenya Portal.

“Upon mapping the procedures, the team started simplification of trade procedures in 2018. To date,  procedures for the export of coffee, tea, meat & meat products, flowers, nuts & oils, and cotton have been simplified, reducing cost and time for a first-time trader, with the simplification of avocado and fish ongoing in the current financial year,” he added.

The simplification process has reduced the administrative and cost burden incurred by businesses, more specifically in the registration procedure from Ksh 40,197.35 (USD 402) to Ksh15,287.29 (USD 153) thus saving businesses a total of Ksh 24,910.06(USD 250), approximately 62 per cent of the total cost.

The delegation from the Federal Ministry of Industry, Trade and Investment in Nigeria visited KenTrade’s head office in Nairobi to benchmark Kenya’s success with the InfoTradeKenya Portal, as they plan to launch their own national trade information portal in the course of this month.

The Portal managed and supervised by KenTrade has become an international best practice regarding  Trade Facilitation. With more than 130’000 visitors in 2021, the portal helped many private operators  (especially MSME) to overcome the hurdles of trade administrative procedures.

The delegation included Abu Ndah Ali, National Coordinator of the Portal, Usman Abdullahi, Assistant  Chief Commercial Officer; and Ahmed Zungeru, Principal Trade Officer, Federal Ministry of Industry,  Trade and Investment in Nigeria.

“Kenya is a big brother in Trade Facilitation, and we would like to learn from their success, our aim is to understand how to simplify the trade documentation process in a bid to enhance trade prospects in our country,” said Ahmed Zungeru, Principal Trade Officer, Federal Ministry of Industry, Trade and  Investment in Nigeria.

InfoTradeKe development partners include the United Nations Conference on Trade and Development  (UNCTAD), Trade Mark East Africa (TMEA), International Trade Centre (ITC), under the umbrella of the  National Trade Facilitation Committee (NTFC), and USAID.

InfoTradeKenya portal offers to trade information at a touch of a button, traders can perform all trade procedures with less time-consuming interactions. Traders are also empowered with prior information to comply with regulatory requirements for the exportation and importation of goods.

The Portal is visited by over 10,000 users monthly

Last month a foreign delegation from Gambia Maritime Administration visited KenTrade head office in  Nairobi to benchmark the Single Window System, the TradeNet System, that simplifies trade and approval processes between the international business community and the regulatory and permit issuing state agencies.

The benchmarking visits to KenTrade comes at a time when KenTrade is celebrating 10 years of

facilitating Kenya’s global trade.

KenTrade is the founder member and current President of AAEC.

KenTrade announces plans to simplify trade procedures for avocado, fish (





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